How to: Use Site Structure for Better Rankings

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Duration: 10:25 • Size: 4.7 MB

Discussion:

1. Have a descriptive page title that includes your company name followed by other key descriptors, such as location, industry, and/or key services.
2. Have at least 100 words of HTML text as high up on the page as possible. Listen to how we helped our client, www.herecomestheguide.com get a consistent top 3 position for a very competitive search term, "California wedding locations."

1. Use the title tag and the alt tag if you have a lot of flash or images on your web pages.

   Want help with your search results?
   We offer you at least two choices. One, we recommend hiring us for a Web Site Analysis. We'll look at your rankings and your site structure to see how you can improve your search results. Two, you can hire us for Online Marketing services.

   Links:
   Patrick Foster
   www.hiredgundesign.com

   Here Comes the Guide
   www.herecomestheguide.com

   DoubleClick Study on the Lag Between Search and Purchase
   Consumers Search Before Buying Online

   Prefer to read instead of listen? Check our blog post on the same topic:
   Use Site Structure for Better Search Engine Results

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