Mind-Body Aspects of Podcasting

bizzy-2005-03-08.mp3 [5.22mb (10:54) 64kbps]

Discussion Points:
Most information and entertainment is delivered predominantly through visual transmission. Eyes get tired and messages get buried in the plethora of visual content coming our way.

When reading, the body is in a state of contraction - either by holding that which is being read, or by holding one's body up to the computer monitor. Over time, fatigue reduces the input of info - either in quanitity or in quality or both.

When listening, the body can relax, while the mind (and the mind's eye) can open and receive the message in a state of comfort.

Why the phenomenon though? I compare podcasting to the invention of the telephone. How exciting was that, to hear a person's voice and all its overt and covert moods, after relying on letters as the only way to connect? So much more of the message is communicated through sound, versus in print alone. With voice, the message comes alive - or at least it can! (Please stand by while I nurture my recorded persona.)

And the point for business? We leave you with two simple questions:
How many of your business messages (to staff, vendors, customers, and target clients) are being read and acted upon?
How much do you really want to be heard?

Postscript:
As an interesting synchonicity, unbeknownst to me, Shane recorded a personal podcast today, as a sort of audio community service. He found a business article about a person forced to work on a Mac, who fell in love with the computer. Thinking that at least someone might be curioius about the article but not have time to read it, Shane read it aloud, and discussed it. You can check it out at www.notm.org.

Remember, it's just BizzyNess.